Seniors first.
Protect and advocate for this vulnerable population.
When in doubt, ask what's best for the person on the other end of the phone.
Our Mission
“Helping older adults stay connected to the world, one conversation at a time.”
Values
What guides our decisions
Free families to be families.
Caregiving turns the people you love into a to-do list. Did Mom take her pills? Did Dad eat today? Did anyone call? We help take logistics off caregivers' plates, so that when they do call, the conversation is about the winning goal in the World Cup, not whether someone even remembered to watch it.
Security and transparency are non-negotiable.
We encrypt everything, we don't sell data, and we don't show ads to seniors. You pay a subscription and that's the whole arrangement. We treat our users' trust the way we'd want someone to treat our own parents' trust.
Honest about what we are.
Donna is an AI assistant, not a replacement for family.
We don't pretend otherwise.
Ethos
Who we are, how we show up
1
Build for the people nobody's building for.
Older adults have gotten the least value from AI. Most of tech assumes seniors can't or won't use what we build. We reject that. Who says you can't build an assistant for seniors? What would seniors actually want if someone bothered to ask?
2
One less lonely senior.
There's no singular solution to loneliness in aging, not even Donna. But if we can play a modest role in helping older adults feel more connected, we've done our job.
3
We're in this because it's personal.
This isn't a market opportunity we identified from a pitch deck. We built Donna because our own families needed it. That shows up in the details.